Benecol affecting the heart health of millions
Raisio's top innovation Benecol® celebrated its 20th anniversary in 2015. Millions of people in almost thirty countries use Benecol products every day.
More than 400 million daily doses of Benecol are consumed around the world annually. Benecol has helped tens of millions of people lower their blood cholesterol levels and this way, affected their cardiovascular health.
Over 70 scientific studies
The efficacy of Benecol products has been proven in over 70 scientific studies. The strong EU disease health claim is used in the marketing of Benecol products. Benecol has also been nominated as one of the world's top ten nutritional innovations.
Nearly half of the population have elevated cholesterol levels
Benecol created a cholesterol-lowering functional food market twenty years ago and now the market is worth about EUR 2.5 billion a year according to Euromonitor.
In industrialised countries, more than half of adults have elevated blood cholesterol levels. At the same time, consumers are increasingly interested in promoting health and take more responsibility for their own wellbeing. As part of a healthy diet, Benecol meets well consumer needs.
Most of Benecol product users are in the UK, where a lot of determined work has long been done for the brand. Benecol has kept its market leader position in cholesterol-lowering yogurt drinks for several years. Raisio carefully listens to consumers and wants to be a trendsetter in cholesterol-lowering foods also in the future.
New markets in Asia
Raisio and its licensing partners constantly seek new markets for Benecol. In 2015, the Benecol products were launched in South Korea and China.
Benecol powdered drinks and food supplements interest Asian consumers.
Raisio has been the first to create the category of cholesterol-lowering functional foods in Asia, where high cholesterol levels are becoming increasingly common. Benecol products are sold and marketed there by Raisio's licensing partners who can adapt the brand to local conditions and tastes. For example, various Benecol powdered drinks and food supplements interest Asian consumers.